01
Direct the idea
Concept campaigns, art-direct the shoot and set one visual standard so every ad, post and page reads as the same brand.
Skip to experience
Evan Small
Art DirectionVisual Communications
Atlanta, GA
Art direction-led designer and photographer with fifteen years across print, packaging, brand and web. I set the visual standard, then carry it from the first idea to the final file, with a UX/UI mindset on every touchpoint.
Approach
02
Design the experience
Bring a UX/UI mindset to brand work: wireframes, flows and layouts shaped around how sales teams, designers and customers use them.
03
Deliver the file
Own the hand-off, from color-corrected photography to press-ready files, with the templates and standards that keep work consistent.
Selected work
All work
Visual DesignerPhotographer
Renaissance Tile & Bath (ADAC)September 2023 – Current
Creative execution & campaigns
- Own creative for all marketing, design and advertising, setting one visual standard across print, web, social and photography.
- Concept and launch product campaigns and art-direct ads for online and physical publications.
- Partner with publishers, sales reps and interior designers on spreads, vignettes, brochures and lookbooks.
Digital experience & brand systems
- Shape UX/UI wireframes and development of a new website built around how sales reps and interior designers work.
- Keep the digital presence consistent across web and social.
- Maintain brand standards so every touchpoint reinforces the company's visual identity.
Photography & systems
- Art-direct, shoot and retouch product and estate photography with a full frame camera and wide angle lens, color corrected for print and web.
- Build the in-house toolkit: templates, collateral, email signatures, banners and press releases.
- Run the marketing archive and onboard new hires.
Graphic Designer
Taylor CommunicationsSeptember 2020 – September 2023
Brand systems
- Turn client creative briefs into designs and style guides.
- Hold brand consistency and agency standards from SKU to SKU and product line to product line.
Client direction
- Develop comps and assets and guide clients on creative direction.
- Write and revise copy, layout and design elements.
Production
- Deliver G7 press-ready files for foils, die lines and whites.
- Build web mockups. Bump, cut back and retouch as needed.
Graphic ProductionPrepress Lead
GT Labels & PackagingNovember 2012 – September 2020
Prepress leadership
- Held artwork and color to strict guidelines across departments for nearly eight years.
- Proofed artwork, built plating files to job specifications and created color profiles and press proofs.
Print craft
- Made and mounted plates, mixed inks and kept press color consistent.
- Operated an 8 color flexo press with cold foil, sheeter and re/de-lam. Ran a digital Epson press.
Organization
- Maintained the filing system for dies, plates, inks and asset files.
- Supported shipping and receiving when needed.
PhotographerPhoto Retoucher
Atlanta Night LifeJuly 2011 – October 2012
Photography
- Photographed events and social functions at venues across Atlanta.
- Shot with a Nikon DF and Sony AE series, often on an 80mm lens.
Editing & delivery
- Delivered 120+ shots per venue and curated the selects for web galleries.
- Retouched at an intermediate to advanced level in a fast paced, deadline-driven environment.