Evan Small

Evan Small · Art Direction

Selected
Work

Campaigns, brand, web and photography.

Resumeesmall0380@gmail.com404.729.0380

Case studies

Seven projects, each with the problem, the approach and what changed.

Renaissance Tile & Bath · Print

Adour: one layout, two colorways

Challenge
Introduce a handcrafted waterjet mosaic tile with ads that read as luxury in print and online.
Approach
Built one layout and carried it across a blue and a black and white colorway, so every placement matched.
2colorways from one layout
See the work

Renaissance Tile & Bath · Photography

A photo standard for tile, stone and bath

Challenge
Product and interior images needed to look like one brand across print, web and social.
Approach
Art-directed, shot and retouched in-house, with one lens and lighting standard, color corrected for print and web.
−60%retouching time per shoot
See the work

Havertys · Web graphics

One system for the homepage and its tiles

Challenge
Hero, carousel tiles, room tiles and destination pages had to read as a single site.
Approach
Set one type, color and crop system, then built every piece from it, from the hero to the smallest room tile.
26pieces in one system
See the work

Havertys · Web graphics

The Sofa Sale, desktop to phone

Challenge
One sale event needed a wide banner and a phone-sized version that both kept the offer legible.
Approach
Designed the mobile version as its own crop of the banner instead of shrinking the desktop file.
+22%click-through on the banner
See the work

Taylor Communications · Packaging

50 West: one label system, two flavors

Challenge
Front and back wine label panels had to flex between flavors without losing the brand.
Approach
Built Pear and Peach Sangria on a single system and changed color, not structure.
0press reprints
See the work

Taylor Communications · Print

Meehan's: a menu and its to-go piece

Challenge
A restaurant needed its brunch menu and to-go collateral to look like the same restaurant.
Approach
Shared type, layout and a reclaimed wood ground across both pieces.
+18%to-go orders
See the work

GT Labels & Packaging · Packaging

Aunt Jackie's: a full line, press-ready

Challenge
A hair care line of jars and bottles needed artwork that held its color on press.
Approach
Proofed the artwork, built plating files to spec and made the color profiles and press proofs.
8years holding color to guidelines
See the work

Renaissance Tile & Bath, Visual Designer | Photographer

Adour, blue. Print ad introducing Adour, a handcrafted waterjet mosaic tile from O'Neil Ruppel.
Adour, bluePrint
Adour, black and white. The same Adour layout in a black and white colorway.
Adour, black and whitePrint
O'Neil Ruppel flatlay ad. Print ad for O'Neil Ruppel built on a tile flatlay.
O'Neil Ruppel flatlay adPrint
O'Neil Ruppel Surfaces. Toile pattern artwork for O'Neil Ruppel Surfaces.
O'Neil Ruppel SurfacesPrint
RTB PUB no. 7. Publication ad introducing O'Neil Ruppel bath furniture and bespoke faucetry.
RTB PUB no. 7Print
RTB PUB no. 8. Publication ad built on a close crop of polished nickel fittings.
RTB PUB no. 8Print
Happy New Year. Social post over a black and gold tile pattern.
Happy New YearDigital
Join our team. Recruiting post over a mosaic tile photograph.
Join our teamDigital
Luxe no. 14. Mobile-sized email ad built around a gold faucet.
Luxe no. 14Digital
Interior no. 8. Bath interior with a freestanding tub and steel-framed shower.
Interior no. 8Photography
Interior no. 3. Dark powder room with brass fixtures.
Interior no. 3Photography
ONR Flatlay no. 1. Faucet, glass tile and mosaic samples in pinks and copper.
ONR Flatlay no. 1Photography
Patine no. 1. Black tile with a scalloped gold inlay.
Patine no. 1Photography
Patine no. 2. Black, white and gold striped stone tile.
Patine no. 2Photography
Patine no. 5. Crackled white stone with gold inlay.
Patine no. 5Photography
Stella no. 1. Waterjet mosaic in white, grey and blue stone.
Stella no. 1Photography
Luxe no. 1. Widespread faucet, retouched on white.
Luxe no. 1Photography
Claire no. 1. Cross-handle faucet, color corrected for print and web.
Claire no. 1Photography
Crosby no. 1. Single-hole faucet, retouched on white.
Crosby no. 1Photography

Havertys, Web graphics and imagery

The Sofa Sale. Sale event graphic with a framed call to action.
The Sofa SaleDigital
Centennial sofa event banner. Desktop banner for the sofa sale event.
Centennial sofa event bannerDigital
Centennial sofa, mobile crop. The same banner cropped for phones.
Centennial sofa, mobile cropDigital
0% interest for 36 months. Financing tile for the homepage highlight carousel.
0% interest for 36 monthsDigital
Sectionals carousel tile. Highlight carousel tile with a Shop Sectionals link.
Sectionals carousel tileDigital
Beds carousel tile. Highlight carousel tile with a Shop Beds link.
Beds carousel tileDigital
Dining tables carousel tile. Highlight carousel tile with a Shop Dining Tables link.
Dining tables carousel tileDigital
Homepage hero. Homepage hero comp built on a living room scene.
Homepage heroDigital
Nordic destination. Destination page image for the Nordic style edit.
Nordic destinationDigital
Napa destination. Destination landing page image, shown at 2x.
Napa destinationDigital
Room tile, Living Rooms. Category navigation tile.
Room tile, Living RoomsDigital
Room tile, Bedrooms. Category navigation tile.
Room tile, BedroomsDigital
Room tile, Dining Rooms. Category navigation tile.
Room tile, Dining RoomsDigital
Room tile, Home Office. Category navigation tile.
Room tile, Home OfficeDigital
Elevated Casual detail. Vases and branch styled on a reclaimed wood tray.
Elevated Casual detailPhotography + Digital
Global Elegance detail. Hammered metal with a ring pull.
Global Elegance detailPhotography + Digital
Seaside Serenity detail. Coral, glass and rope styled on stacked books.
Seaside Serenity detailPhotography + Digital
Detail, HVT0036. Brass and navy mesh texture.
Detail, HVT0036Photography + Digital
Detail, HVT680. Leather power recliner in a living room.
Detail, HVT680Photography + Digital
Detail, HVT9688. Tufted leather loveseat.
Detail, HVT9688Photography + Digital
Detail, HVTDCG100. Walnut coffee table with a sunburst top.
Detail, HVTDCG100Photography + Digital
Detail, HVTK2357. Reclining sectional in a paneled media room.
Detail, HVTK2357Photography + Digital
Libson nightstand. Linen-wrapped nightstand with a brass pull.
Libson nightstandPhotography + Digital
Carlisle sconce. Sconce with a geometric brass base.
Carlisle sconcePhotography + Digital
Montgomery drawers. Open drawers with metal cup pulls.
Montgomery drawersPhotography + Digital
Veranda bed. Carved headboard with a patterned ottoman.
Veranda bedPhotography + Digital

Taylor Communications, Graphic Designer

50 West, Pear Sangria. Wine label, front and back panels, in lime green.
50 West, Pear SangriaPackaging
50 West, Peach Sangria. The same label system in orange.
50 West, Peach SangriaPackaging
Meehan's brunch menu. Brunch menu for Meehan's Public House.
Meehan's brunch menuPrint
Meehan's To-Go. To-go collateral on a reclaimed wood ground.
Meehan's To-GoPrint
Honeysuckle Gelato. Bourbon Pecan pint, photographed on white.
Honeysuckle GelatoPackaging + Photography
Varasano's Pizzeria. Storefront sign design.
Varasano's PizzeriaPrint
fab'rik. Storefront sign design.
fab'rikPrint
Newborn portrait. Portrait session.
Newborn portraitPhotography
Family portrait. Portrait session outdoors.
Family portraitPhotography

GT Labels & Packaging, Graphic Production | Prepress Lead

Biltmore, Crème Brûlée Cheesecake. Round lid label.
Biltmore, Crème Brûlée CheesecakePackaging
Hollywood Beauty, Argan Polisher. Bottle graphics.
Hollywood Beauty, Argan PolisherPackaging
Curl-defining pudding on shelf. Jar labels in retail.
Curl-defining pudding on shelfPackaging
Auspect skin care. Bottle artwork with a color wave.
Auspect skin carePackaging
Milk Protein and Olive Oil line. Cartons, bottles and a jar.
Milk Protein and Olive Oil linePackaging
Aunt Jackie's Curls and Coils. Jar and bottle line.
Aunt Jackie's Curls and CoilsPackaging
Aunt Jackie's Flaxseed Collection. Full flaxseed line lineup.
Aunt Jackie's Flaxseed CollectionPackaging
Back to the resume

Experience, capabilities and approach for Evan Small.